Case studies

How we write these

Every case study linked here has the same five sections, in the same order. What we found: the state of the site, the domain, the hosting, the email records and the Google Business Profile on the day we started, and who held each one. What we did: the work, step by step, including the parts that were routine. What the owner holds now: the list of accounts in the owner's name at the end of the job, which is the point of the job. What the numbers say: the Search Console reading, once there is one. What we would tell another owner: the one thing from the job that carries over to someone in the same position.

The numbers section says "nothing yet" on a new job on purpose. A site that moved in August cannot show a usable search reading in September, because the first weeks after a migration measure the move itself: old addresses being redirected, new ones being indexed, a profile being re-verified. We wait ninety days, then publish what Search Console shows, whatever it shows. A page that reported a number sooner would be reporting noise.

Client names appear here only with the client's written permission. The case studies above are a client's site and our own, which went through the same process first. A case study goes up once the owner says yes in writing, whether or not there are numbers to report yet.