- What is generative engine optimization?
- Is GEO different from SEO?
- Will you promise me the top spot?
- Who owns everything if I stop paying?
- Who does the work?
- Do you work outside Florida?
- What does the GEO Audit include?
- Why is the Audit credited back?
- Can I buy Monthly support without a Tune-Up or Rebuild?
- Do I have to sign a contract?
- Will you write an llms.txt file for me?
- Do you use AI to write my pages?
- Will you build me a page for every city near me?
- Can you fix my site without moving it?
- What happens to my email when you move the site?
- How do you measure AI visibility?
- Can you run my Google Ads?
- Do you buy placement, listings or reviews?
What is generative engine optimization?
Someone asks ChatGPT, Google's AI, Perplexity or Copilot who to call for your service in your town. The answer usually names two to four businesses, according to BrightLocal's study of about 200,000 local searches published in September 2026. GEO is getting the facts an engine can find about you correct and consistent, so you are in the set it can name. Google says its AI features run on the same ranking systems as regular search. GEO is careful SEO with a new place to check the result. Our post on what generative engine optimization is covers where the term came from and what the work covers.
Is GEO different from SEO?
Not according to Google. Its May 2026 guide says optimizing for AI features in Search is optimizing for Search. We use the word GEO because owners use it. We do not sell it as a second service.
Will you promise me the top spot?
No. Google says a page that meets every requirement may still not be crawled, indexed or served, and there is no "rank" inside an AI answer to promise. We describe the work, do it and send you the Search Console reading.
Who owns everything if I stop paying?
You do. On a Full Rebuild, the domain, hosting, site files, Google Business Profile, Search Console, Analytics and every lead are in your name from day one. On a Tune-Up, we work inside your existing accounts as a manager. Stop paying and you keep all of it.
Who does the work?
Josh Goldberg and Patrick Colton. Both of us build websites, and every job has both of us on it. More on the about page.
Do you work outside Florida?
Yes. The business is in Bradenton, Florida. We meet clients in person along the Gulf Coast and work remotely nationwide.
What does the GEO Audit include?
A written audit of your site, your Google Business Profile and your listings, plus a recorded check of which businesses AI names for your services today. $500, credited in full toward any package bought within 30 days. Details.
Why is the Audit credited back?
Because it is the first step of every job anyway. If you hire us for anything within 30 days, you paid nothing extra for the audit. If you take the report to someone else, you paid $500 for a plan you can hand them.
Can I buy Monthly support without a Tune-Up or Rebuild?
No. We do not maintain a site we have not audited and corrected. Monthly support starts after the one-time work.
Do I have to sign a contract?
No. The one-time packages are quoted in writing and paid per the quote. Monthly support has no contract and cancels any month by email.
Will you write an llms.txt file for me?
We keep one on our own site because it costs nothing. We do not charge for one, because Google has published that its Search and AI features do not use it. If another proposal lists it as a deliverable, ask them for Google's source.
Do you use AI to write my pages?
We use it for outlines, research and first drafts, and a person rewrites every draft. Nothing ships unedited. Google's rule is about the output, not the tool, and its spam policy names bulk-generated pages as a violation. Every page you get is written for the person who would call you, and reviewed by you.
Will you build me a page for every city near me?
No. Google calls that scaled content abuse, and the penalty lands on your domain, not ours. A location page gets built when there is something real to say about that location. See the Full Rebuild page.
Can you fix my site without moving it?
Usually, and that is the Tune-Up. The exceptions are platforms that do not let anyone set a title, a redirect or a canonical, or that the vendor owns outright. The Audit tells you which you have before you spend anything.
What happens to my email when you move the site?
Nothing. Your email records live in the same DNS zone as the site, and we change only the records that point at the site. We check mail before and after and write down both.
How do you measure AI visibility?
Two ways. Google Search Console has a Generative AI performance report showing how often your pages appeared in AI Overviews and AI Mode; it shows impressions only, no clicks and no queries, so we tell you that up front. Bing Webmaster Tools shows Copilot citations. We also record, with the date, which businesses each AI names for your services. That is the Audit baseline.
Can you run my Google Ads?
On request, quoted separately. Ads stop the day you stop paying for them. The site work stays up.
Do you buy placement, listings or reviews?
No. We do not buy placement, listings or reviews, and we do not pay any directory for a ranking. Every listing on your checklist is the free one in your name.