The Tune-Up is for an owner whose site is fine to keep but wrong in the details: titles that say "Home", a phone number that changed two years ago, a Business Profile with the wrong category, three directories with the old address. Engines read those details and leave you out. The Search Console cleanup on Insight Investigative Group, 106 pages whose titles, addresses and structured data disagreed in small ways, is that work done on our own site.
Part one: the website
Every page on your site.
- Titles and descriptions improved so each page says what it is and where. No two pages with the same text.
- Headings put in order: one main heading per page, sections that match what people ask.
- Page copy stays in your words unless you want it changed. We make sure the facts an engine would quote are on the page and easy to find: your license number, your service area, your price if you publish one, your years in business.
- Structured data generated from one source of truth so the name, address and phone in the markup are identical to the name, address and phone on the page. One block per page, validated.
- Search Console and Analytics installed in accounts you own, if they are not already. Then we confirm the site is switched on for AI features in Search. Most owners have never opened that setting.
- Redirects and indexing checked: pages that 404, pages Google has never seen, pages that fight each other for the same search.
- Links between your pages put where they help: no page left without a link to it, each link placed beside the question it answers, none pointing at a dead page.
Part two: AI search
ChatGPT, Gemini, Perplexity and Copilot answer from what they can read about you.
- AI crawlers allowed. Some hosts and firewalls block them without telling you. We check, and let in the ones that feed AI answers.
- Bing set up. Bing Webmaster Tools in your account, and every change sent to Bing the day we make it. ChatGPT and Copilot search draw on Bing.
- One set of facts. Name, address, phone, services and hours the same on your site, your profiles, your listings and your review sites. For the profiles and listings you get a short checklist: where, what, the new value. You log in and make each change.
- A before and after. We ask the AI tools who they name for your service in your town, before the work and after, and keep dated screenshots.
What the Tune-Up is not
It is not a rebuild. If your site is on a platform that will not let us edit titles, that regenerates page addresses when you rename a page, or that the vendor owns outright, we will tell you in the Audit and quote the Full Rebuild instead. We do not do a Tune-Up on a site we know is going to be thrown away.
It is not a promise of position. Google says meeting every requirement does not guarantee crawling, indexing or serving. We make the site eligible and the facts correct.
What happens after
You get a written record of every change: the old value, the new value, the date. Titles and descriptions take days to weeks to show up in results. We check back at thirty days and send a one-page reading from Search Console. If you want the work kept current, Monthly support runs $500 to $1,000 a month and starts after the Tune-Up, never before.
How long it takes
Two weeks or less from the day we have edit access. Access is in your accounts. We are added as a manager, never the owner.