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  <description>Answers to the questions owners ask before they hire anyone for search or AI visibility, written from work we did, with the sources named.</description>
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    <title>Does my business need an llms.txt file?</title>
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    <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
    <description>No. Google has published that its Search and AI features do not use llms.txt. What the file is, why agencies sell it, and what to spend the money on instead.</description>
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    <title>What an AI wrote when it picked our firm</title>
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    <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
    <description>A client sent us the memo an AI assistant wrote when it chose Insight Investigative Group from an 11-firm shortlist. Seven checks, each one a fact on a page.</description>
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