# Blog Each post answers one question a real owner asked, in the first two sentences, then explains from work we did. Sources are named at the bottom of every post. - [Does my business need an llms.txt file?](/blog/does-my-business-need-an-llms-txt-file/)No. Google has published that its Search and AI features do not use llms.txt. What the file is, why agencies sell it, and what to spend the money on instead.September 10, 2026 - [What an AI wrote when it picked our firm](/blog/what-an-ai-wrote-when-it-picked-our-firm/)A client sent us the memo an AI assistant wrote when it chose Insight Investigative Group from an 11-firm shortlist. Seven checks, each one a fact on a page.September 10, 2026